Course curriculum
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1
Resources
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2
Background
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3
Email Marketing 101
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4
Email Consent & Privacy
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5
Case Study - The Re-open Email
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6
Use Your Benefits Before They Expire
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7
How To Use Email “automation” To Get New Patients And Onboard Them To Reduce “self Discharges”
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8
CHALLENGE - How To Create An Email Newsletter That Actually Gets You Assessments (And Seo Traffic)
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9
Identify What Type of Content
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10
Write Email Newsletter
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11
Subject Lines
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12
Optimizing Click Thru Rates
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13
CHALLENGE - How To Follow Up With Past Patients And Reactivate Them With A "Personalized" Email
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14
Set Up Clinician Emails & Create Fall Off List
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15
Writing Email Template
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16
Send Email To List With Gmail/Mailchimp
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17
Case Study with Results
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18
CHALLENGE - How To Send Out ‘benefits Expiry’ Emails To Get Patients In The Door Before The End Of The Year
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19
Benefits Expiry Email Campaign
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20
Review Results + Case Studies
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21
Monthly Email Update Campaign
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22
Review Results + Case Studies
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23
CHALLENGE - How To Fill Your Schedule With Patients With This "Health Benefits Expiring" Email Template
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24
Promote Benefits Expiry
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25
Writing an Engaging Benefits Email
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26
Social Media for Benefits Expiry
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27
Writing a Benefits Expiry Blog Post
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28
Crafting Postcards
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List -
Watch -
Watch the replay Summary Headline Formulas Physio Hotline Re-activation Funnel Seinfeld Email Checklist Seinfeld Emails Subject Lines -
Watch the replay Email tips Privacy tips -
Summary Watch the replay Email Secret #1 -
Watch the replay Emails Tips Subject Lines Download this template EXAMPLE 1 Download this template EXAMPLE 2 -
Watch the replay Types of Emails Download the email templates -
How it works -
Watch the replay Do this next 6 steps to repurposing content What type of content to include? 5 content bucks -
Watch the replay Do this next RESOURCE - How to write in conversational tone? RESOURCE - Newsletter template RESOURCE - Email tips -
Watch the replay Do this next RESOURCE - Subject lines RESOURCE - Email metrics -
Watch the replay RESOURCE - How to look at your previous newsletters to give you clues RESOURCE - Newsletter email marketing tips -
How it work -
Watch the replay Do this next RESOURCE - Getting the patient list -
Watch the replay Sample insight Subject lines Email tips Do this next RESOURCE - Getting the patient list RESOURCE - Reactivation Email Template -
Watch the replay Do this next RESOURCE - Reactivation Email Template -
Watch the replay Do this next RESOURCE - Reactivation Email Template -
How it works -
Watch the video replay Do this next RESOURCE - 6 ways to promote your benefits "expiry" campaign RESOURCE - How to write a benefits "expiry" email campaign RESOURCE - Subject lines RESOURCE - Identify a problem or ask a question RESOURCE - Email tips -
Watch the video replay Do this next RESOURCE - 6 ways to promote your benefits 'expiry' email RESOURCE - How to write a benefits 'expiry' email campaign RESOURCE - Email tips -
Watch the video replay Do this next RESOURCE - Why do you want a patient/prospects email? RESOURCE - 6 steps to repurposing content RESOURCE - What type of content to include? RESOURCE - 5 content buckets RESOURCE - Email tips RESOURCE - Newsletter Email Marketing Tips RESOURCE - Newsletter template -
Watch the video replay Do this next -
How it works -
Watch the replay Do this next Resource - Day 1 slides Resource - Canva -
Watch the replay Do this next Resource - Slides Resource - Email template -
Watch the replay Do this next Resource - Slides -
Watch the replay Do this next Resource - Slides Resource - Examples -
Watch the replay Do this next Resource - Slides
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